A strategic resource designed to help home-based care organizations attract mission-aligned candidates by developing and communicating a compelling Employer Value Proposition (EVP). It guides recruiters in highlighting the unique rewards of delivering care in the home—such as autonomy, flexibility, and emotional impact—while
addressing challenges like travel and independent decision-making. The resource includes actionable tactics for building a content strategy across digital platforms, tailoring recruitment communications to specific roles, and using storytelling to create emotional connection and trust. By leveraging staff testimonials, patient stories, and
role-specific messaging, recruiters can humanize their brand, differentiate their organization, and build a sustainable pipeline of engaged, purpose-driven talent.