The presentation titled “Marketing & Growth” outlines strategies for structuring a compelling narrative, developing an outreach strategy, and leveraging community partnerships to expand home-based primary care (HBPC) programs. It covers key messaging, internal marketing, networking with healthcare providers and community organizations, and promoting HBPC services to target audiences. Additionally, it provides guidance on securing referrals, recruiting patients, and positioning HBPC as a solution to improve patient outcomes and reduce healthcare costs.
