Heidi Ruhe is Director of Market Growth & Strategic Partnerships at the Home Centered Care Institute, where she leads strategic growth initiatives, develops new market partnerships, and partners with healthcare organizations to advance home-based primary care.

Heidi brings more than 30 years of healthcare leadership experience spanning integrated delivery systems, post-acute care, home-based care, healthcare strategy, and executive advisory services. Throughout her career, she has built and led growth initiatives, developed strategic partnerships, and helped healthcare organizations expand access to high-quality, patient-centered care.

Prior to joining HCCI, Heidi served in executive leadership at BrightStar Care, one of the nation's largest home-based care networks, where she led enterprise strategy and growth. Earlier in her career, she held executive leadership positions within integrated delivery systems and spent a decade providing strategic advisory services to healthcare organizations nationwide, partnering with executive leaders on growth strategy, care delivery, and organizational performance.

“Healthcare gets better for older adults and people with complex needs when organizations stop working in silos and start working together.” – Heidi Ruhe

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