This toolkit is intended to help your practice understand how to promote the importance of home-based medical care in your community, particularly to potential patients and caregivers. It will also help you identify the key messages and media tactics you can use to reach your target audience most effectively.
The goal of this toolkit is to provide an easy-to-follow guide to help you deliver compelling messages, reach stakeholders and media, and effectively position your practice and home-based medical care as integral components of healthcare for the homebound and those with difficulties leaving the home.